Using Twitter for small businesses and what you should tweet about
Twitter is a great resource for your small business. It allows you to have a direct connection with your customers. But many entrepreneurs don’t realize that it’s a good idea to have a personal Twitter account that is visible to your customers. When checking brands out, people like to get an idea of the “brains behind the brand”. It gives your customers the chance to connect on a more personal level. But it can be confusing as to what to tweet about.
Here’s our guide to using Twitter for small businesses.
Giving your customers a behind the scenes glimpse into your mind is a great way to cultivate a deeper relationship with your small business. But when it comes to small businesses and their owners, the two are closely linked. So how do you create a personal Twitter feed that is separate (but related) to your business Twitter feed? What sort of things should you tweet about? Here’s a few ideas on tweets for your personal Twitter feed.
Sharing information that you come across is a good way to shed some insight into how you operate. But only if you add your personal opinion about what is being covered in the article. Let the world know where you stand on certain issues related to your small business. But be careful. Don’t try to be too controversial or divisive in your opinions. Take a stand, but be cautious of how others might perceive your opinions. And keep your article subject matter relevant to your business. Stay away from subjects like politics or religion, unless of course that is what your small business deals with.
Snippets of your life
Sharing glimpses into you personal life can really resonate with your customer base. Share personal news with your customers, such as events, holidays and other things that you would share with close friends. It gives your customers the sense that they are closer to you and your small business. Also think about sharing unusual things that you come across in everyday life. If something catches your eye, then it will probably catch the attention of someone else. If you’ve made a fun purchase recently, then share it with your customers. These are great conversation starters.
Life outside of work
Sharing your personal work can be a great way to build those bonds with your customers. If in your spare time you write, or paint or have any other creative hobby, then by all means share your work. It doesn’t have to be about business all the time. Sharing quotes or slices of wisdom that you’ve come across is also a great thing to spread to your customers. Anything that will give a glimpse behind the scenes of your small business makes it more human. And it makes it more relatable to your customers.