A Picture May Be Worth 1,000 Words, But In Marketing It’s Stories That Sell

Small Business marketing strategy rule number one

Un_Standard presents small business marketing strategy rule number one. A picture may be worth a thousand words, but in marketing it’s stories that sell. How many times have you had to endure the trauma of sitting through a presentation of dull PowerPoint slides filled with data dumps or spreadsheets spreadsheets that make your eyes hurt.

The importance of visual identity in branding for small businesses

Branding for small businesses tips rule number one

Often times a company’s brand is mistaken for its visual identity when developing branding for small businesses. A brand is much more than just a company logo. But that’s not to say that the visual identity of a company is not important. The visual identity is what communicates the brand to the consumer. No one has doubted the power of imagery.

First impressions count

Like It Or Not, First Impressions Count

Short attention span…

Like it or not, first impressions count

As a society, our attention span is getting shorter and shorter. Mastering Twitter is an art form, because you need to be able to convey a complete thought in 140 characters or less. Google Adwords is even shorter.  You need to be able to clearly communicate an offer, give an inventive to click through and pay it off in an even shorter space. So take this in to consideration when you deal with your customers. First impressions count.

Studies Prove Uncluttered Websites Perform Better

New research from SAY Media and IPG have shown that an ad placed on uncluttered websites without overloading the senses of the user are more useful, trusted and effective. This bit of research also indicates that if multiple adverts are placed on simple, uncluttered websites, they also perform better. Shocking revelation, isn’t it? We’ve been taught time and time again that in order to get your message across, the message must be simple, clear and concise. When decorating, we’ve been taught to simplify the amount of objects in a room so that the eye can focus upon said objects rather than darting about in a confused state. So it comes as no surprise that a simple, clean website with an advert allows the viewer to actually notice the advert, and quite possibly react.