Innovation might not be at the top of the list of priorities when you are setting up a new small business. But considering what is happening in larger companies like Google, you might want to reconsider and move “innovation” on to the list of top priorities. Google is shifting the way that they do business and that shift can give small businesses ideas on how to modify their own business models.
There comes a point in any marketing campaign when it is time for a marketing makeover. It keeps things fresh and gets the attention of those that you want to (when done properly). One of the easiest places to start with your marketing makeover is with your online presence. If you need to spruce up your marketing, then creating a compelling web presence is a good place to start.
As human beings, it is in our nature to search for instant gratification. Perhaps it is what we in the developed world have grown accustomed to, but it seems as if around every corner offers are targeted to small business owners.
Businesses and their love/hate relationship with creativity
Business seems to have a love/hate relationship with creativity, innovation and fear of risk. They love the idea, but the whole process of bringing a new idea to market carries an element of risk. That’s the part that doesn’t go over so well. Business seems to be comfortable with processes and expected outcome, which is at odds with the whole creative process. I’ve seen companies try and embrace creativity, but only to fail by stifling the process.
In case you haven’t figured it out by now, Un_Standard is all about individuality. Our motto is to stand out by not blending in. And it takes a certain amount of rebelliousness in order to fully live by this manifesto. It’s good to shake things up from time to time. Those who disagree with the status quo can often see the future more clearly. And innovation is something that we are passionate about. After all, if there weren’t anyone around to challenge the status quo, we’d still be living in caves.
We’ve all heard the arguments and excuses on why a business doesn’t need to invest in marketing. After all, if you build it, they’ll surely come, right? Why not concentrate on other more productive areas, such as sales? After all, marketing is just an expense, right?
Soar to the heights of a great leader
Not everyone is born to be an entrepreneur, or to lead. If we were all born to lead, then there would be nobody left to follow. But anyway, great leaders tend to have certain characteristics that set them apart from the herd. Personality traits, that can often times be misinterpreted as weaknesses, but when properly channeled can signify the spark of an entrepreneur.
A lot of small businesses have trouble with their small business marketing. They have trouble because it’s too simple. But let’s get this straight, simple is not the same thing as easy. Some things look easy, like setting up a Facebook page. But unless your Facebook strategy is interlinked into your overall business strategy, that Facebook page is useless. You won’t be any closer to your business goals in the future than you are today.
Stepping away from the security of a corporate job to set up a small business is not an easy task. Some things seem to fall into place, but often times things don’t always go as planned. Nobody ever said that it was going to be easy. But it can be one of the most rewarding experiences that you can have. Here’s some good entrepreneurial advice to those who have set up their own small businesses.
Short attention span…
Like it or not, first impressions count
As a society, our attention span is getting shorter and shorter. Mastering Twitter is an art form, because you need to be able to convey a complete thought in 140 characters or less. Google Adwords is even shorter. You need to be able to clearly communicate an offer, give an inventive to click through and pay it off in an even shorter space. So take this in to consideration when you deal with your customers. First impressions count.