Twitter is a great resource for your small business. It allows you to have a direct connection with your customers. But many entrepreneurs don’t realize that it’s a good idea to have a personal Twitter account that is visible to your customers. When checking brands out, people like to get an idea of the “brains behind the brand”. It gives your customers the chance to connect on a more personal level. But it can be confusing as to what to tweet about.
America turns the radio as a way to discover new music
Nielsen released their Music 360 report, which found that radio is still the place where the majority of people go to discover new music as opposed to YouTube (48% for radio and 7% for YouTube). Well, those people must be tuning in to other radio stations than I’ve come across that seem to have only twenty songs in their playlist. Or perhaps, Americans are discovering the same twenty songs over and over again.
From catwalk to sidewalk
Burberry goes the way of fast fashion, a la H&M? Fear not fashionistas! Burberry isn’t planning on competing with Primark any time soon, but they’ve cleverly upped their game in regards to getting their product into the hands of those that want to buy. Call it a “catwalk to sidewalk” strategy.