There comes a point in any marketing campaign when it is time for a marketing makeover. It keeps things fresh and gets the attention of those that you want to (when done properly). One of the easiest places to start with your marketing makeover is with your online presence. If you need to spruce up your marketing, then creating a compelling web presence is a good place to start.
As human beings, it is in our nature to search for instant gratification. Perhaps it is what we in the developed world have grown accustomed to, but it seems as if around every corner offers are targeted to small business owners.
We’ve all heard the arguments and excuses on why a business doesn’t need to invest in marketing. After all, if you build it, they’ll surely come, right? Why not concentrate on other more productive areas, such as sales? After all, marketing is just an expense, right?
A lot of small businesses have trouble with their small business marketing. They have trouble because it’s too simple. But let’s get this straight, simple is not the same thing as easy. Some things look easy, like setting up a Facebook page. But unless your Facebook strategy is interlinked into your overall business strategy, that Facebook page is useless. You won’t be any closer to your business goals in the future than you are today.
WordPress is an immensely popular web content platform for small businesses. Un_Standard can’t recommend it enough for ease of use, functionality and practicality. We’ve used WordPress many times before, and highly recommend it to any small business trying to establish a web presence. The system is free, easy to use and provides an immense amount of features that would otherwise drive costs through the roof for many small businesses.