There’s a not so secret marketing trick out there that not enough small businesses and entrepreneurs are taking advantage of. It’s a technique that helped many highly visible entrepreneurs get to where they are today. And it doesn’t cost anything and isn’t that hard to do. Sound too good to be true? Well no, exactly.
Twitter is a great resource for your small business. It allows you to have a direct connection with your customers. But many entrepreneurs don’t realize that it’s a good idea to have a personal Twitter account that is visible to your customers. When checking brands out, people like to get an idea of the “brains behind the brand”. It gives your customers the chance to connect on a more personal level. But it can be confusing as to what to tweet about.
As a small business, it is critical to make a good first impression. And your website is often times the first place where your customers and potential customers will go for information about you and your company. You don’t get a second chance to make a first impression. It’s critical that when customers arrive on the frontpage of your website, that they instantly understand who you are and what your business does. And if you neglect your frontpage, then you’re potentially losing customers.
America turns the radio as a way to discover new music
Nielsen released their Music 360 report, which found that radio is still the place where the majority of people go to discover new music as opposed to YouTube (48% for radio and 7% for YouTube). Well, those people must be tuning in to other radio stations than I’ve come across that seem to have only twenty songs in their playlist. Or perhaps, Americans are discovering the same twenty songs over and over again.
Short attention span…
Like it or not, first impressions count
As a society, our attention span is getting shorter and shorter. Mastering Twitter is an art form, because you need to be able to convey a complete thought in 140 characters or less. Google Adwords is even shorter. You need to be able to clearly communicate an offer, give an inventive to click through and pay it off in an even shorter space. So take this in to consideration when you deal with your customers. First impressions count.
New research from SAY Media and IPG have shown that an ad placed on uncluttered websites without overloading the senses of the user are more useful, trusted and effective. This bit of research also indicates that if multiple adverts are placed on simple, uncluttered websites, they also perform better. Shocking revelation, isn’t it? We’ve been taught time and time again that in order to get your message across, the message must be simple, clear and concise. When decorating, we’ve been taught to simplify the amount of objects in a room so that the eye can focus upon said objects rather than darting about in a confused state. So it comes as no surprise that a simple, clean website with an advert allows the viewer to actually notice the advert, and quite possibly react.
WordPress is an immensely popular web content platform for small businesses. Un_Standard can’t recommend it enough for ease of use, functionality and practicality. We’ve used WordPress many times before, and highly recommend it to any small business trying to establish a web presence. The system is free, easy to use and provides an immense amount of features that would otherwise drive costs through the roof for many small businesses.