Create A Culture Of Innovation At Your Small Business

Innovation might not be at the top of the list of priorities when you are setting up a new small business. But considering what is happening in larger companies like Google, you might want to reconsider and move “innovation” on to the list of top priorities. Google is shifting the way that they do business and that shift can give small businesses ideas on how to modify their own business models.
Here are a few ideas on how you can create a culture of innovation at your small business.

Change your environment

This is probably the best place to start in creating a culture of innovation at your small business. Environment plays a huge role in promoting a culture of innovation. There are numerous firms out there that specialize in creating office environments that foster creativity. Take a look at Google’s office complex or the offices of advertising agency Chiat Day. If you haven’t yet received your invitation to tour either of those offices, you can take a look at photos of Google here and of Chiat Day here.

Now, Google and Chiat Day had a budget of millions to work with to invest in creating their space. But there are things that you can do within your own space that won’t break the bank. Consider ditching the beige and gray cubicle layout for something that reflects the values of your own brand. Make the environment more warm, more inviting and more fun. Small changes can have a big impact on moving toward creating your own culture of innovation within your small business.

 Search for the renegades

As we’ve previously covered in other articles, the success of your small business lies with the first ten people you bring on board. We’ve also discussed that the rebels out there can be instrumental in unleashing a whole culture of innovation for your small business. Be selective when it comes to bringing in the ones that are going to be the face of your business. And always be on the lookout for the ones that have the ability to shake things up from time to time and shed a new perspective on doing things.

Become friends with influential people

Another great way to create a culture of innovation in your small business is to become friendly with other like minded organisations. After all, two heads are better than one. But don’t stop there. Become friendly with some of the big players like there. Larger companies are always on the lookout for new innovative ideas and businesses that they can add to their portfolio. And one of those could be your small business. Many larger companies are partnering with small businesses to compensate for any areas where they might not be as strong. Be sure that the fit is mutually beneficial, and that way every party is happy. That should be a good incentive to set up your own culture of innovation within your small business. Happy innovating!

Unleash the rebels in your small business

In case you haven’t figured it out by now, Un_Standard is all about individuality. Our motto is to stand out by not blending in. And it takes a certain amount of rebelliousness in order to fully live by this manifesto. It’s good to shake things up from time to time. Those who disagree with the status quo can often see the future more clearly. And innovation is something that we are passionate about. After all, if there weren’t anyone around to challenge the status quo, we’d still be living in caves.

There are rebels among us in the small business world. And they are truly an asset to have. I’m not talking about the rebels without a cause or the ones that are willing to cross the line into being unproductive or doing anything illegal. But ones that can challenge the existing structure and propose a new and improved way to do things are the ones that we are talking about, and the ones to actively seek out for your small business.

Companies that fail to nurture creative opposition can find themselves behind the curve when it comes to innovation and remaining competitive. Rebels can serve as a catalyst for innovation. So when it comes time to make sone hires for your small business, be sure to be on the lookout for those agents of change. Those ones that are able to be creative and visionary enough to be able to shatter outdated policies and practices. Some larger organizations have even hired what they refer to as internal disruption units that can drive innovation. Just be sure to steer clear of management consultants that don’t fit the bill.

So what can you do as a small business to nurture this sort of rebel? There are a few things that you can do to make sure you give those rebels room to work their magic. Unleash the rebels in your small business to unlock their innovation and make your small business more competitive.

Create the right attitude for the organization

We’re not talking about forming committees or anything like that. We’re talking about tolerating those who might push against the status quo and let them feel as if there won’t be any fear of retaliation or discrimination. Factor in room for opposing voices when trying to launch new initiatives. Listen, and then learn.

Keep the opposition consistent

Many small business owners might read a book on inclusiveness and think that the best way to tackle resistance is to encourage participation. But opposition is ongoing, and should be welcomed and not tried to be silenced. Alignment is a moving target.

Creative opposition can raise the accountability of every employee within your organization. And your employees are your greatest asset. Make sure that your rebels have space to operate, feel like they are close and are immensely creative.

Marketing plans to keep your business running smoothly

We’ve all heard the arguments and excuses on why a business doesn’t need to invest in marketing. After all, if you build it, they’ll surely come, right? Why not concentrate on other more productive areas, such as sales? After all, marketing is just an expense, right?

Well, if only that were true. And that we lived in a world where there was no competition and your business was the only game in town. If we believe that we are alone in offering a fantastic product coupled with great service, then there wouldn’t be the need to advertise. The reality is, that there is competition all around, and consumers have choices with whom to do business with. Even in the Business-To-Business arena. After all, businesses are made up of people, and people make purchasing decisions based upon emotion. Marketing gives those potential consumers the chance to get to know your business and soften the sales process. If you don’t control the messages that your business is sending out, then those messages will control you.

When developing a marketing plan, it is important to understand how your business is perceived, and how you would want it to be perceived. If there is a disconnect, then a solid marketing plan would help shape perceptions to move to where you want to be. Another important aspect is to understand what makes you unique. Why would a customer come to you instead of the competition? What sets you apart? What makes you special? The marketing strategy is the ideal place to communicate what sets you apart to your customers.

Marketing is designed to precondition the sale. It does not sell, but creates the platform for a relationship. It does not close the deal, but gives reason why your customers should choose to do business with you. Marketing can work hard on your behalf if you allow it to happen. Choose your tactics wisely, map out a plan, put it into action and watch monitor the results to see what adjustments need to be made. Marketing, when executed properly, has a profound effect on sales. We have experience in creating marketing strategies for a wide range of businesses all over the world, from startups to huge multinational corporations. We’ve been there and achieved results. Get in touch with Un_Standard today to nail that marketing strategy.

For a limited time, we are offering a free initial consultation without any further obligation. Be sure to subscribe to our Facebook page to receive a discount off of our rates. Don’t let your business fade into the background. Connect with your customers. Set yourself apart from the competition.

Think Un_Standard. Be. Un_Standard.’

Set Your Small Business Up On A Fast Track For Success

Nobody said that starting your own business was going to be easy. You’re forced to face your limitations and accept that sometimes what looked great on paper can be not so great in real life. But establishing successes early on in the course of your startup can lead to even more success. It can be a huge morale boost, add credibility to what you are doing and encourage potential customers to check you out. But how do you set your small business up on a fast track for success?

It’s not difficult to get your small business on the fast track for success. With the right mind set and realistic expectations, your startup can flourish. Here’s a few ways to start the fast track for success for your small business.

Aim low

We all know that an entrepreneur is passionate about what they do. Otherwise, they’d do something else. Their little fledgling startup is going to change the course of humankind. And there is a possibility that it might just do that. And Oprah might just be calling you up to see if you’re free for lunch. But if your ambitions are lofty once out of the starting gate, even moderate successes won’t seem up to snuff. It’s best to take a pragmatic approach and set those goals at a realistic level so that you are able to recognize and appreciate the good in your startup.

Start small

Chances are that your startup won’t have offices in every corner of the earth. It would be nice, but it’s going to take a lot of startup capital. And if Warren Buffet isn’t your uncle, then it’s a good idea to scale those ambitions back and concentrate on your local market. Startup costs will be lower, operations costs will be lower, and you’ll have the chance to test your ideas out before taking them to a wider audience. If there’s a chance that things need to be tweaked, then you’ll have the chance to make those revisions. And that saves time and money in the long run.

Go for the easy targets

Sometimes, it’s best to go for those opportunities on our doorsteps. When planning for your startup, you would have already identified the easy targets. The ‘low hanging fruit’. Concentrate on getting results from the easy target, and that will give you the confidence to go after the progressively more elusive (but still relevant) targets.

Make friends

We here at Un_Standard are huge advocates of partnering up with other businesses. After all, two heads are better than one. See if there are any businesses out there that seem to be a natural fit and complimentary to your startup, and see if this new partnership can go after new clients/customers. If the fit is right, then everyone benefits. Time to dust off the Rolodex!

How to Write a Business Plan in Thirty Minutes

When planning a business, there’s quite a bit to take in to consideration. And, there are plenty of variables that can drastically alter your business model. One of the key things that Un_Standard recommends in the early stages of business planning is to do a brain dump and get the first business model on paper in about a half an hour. It is highly likely that “plan A” will turn out to not be feasible, so it is important to have a plan b, a plan c and a plan d. Never waste six months in trying to prove that your Plan A isn’t feasible. It is crucial to test out all of your business scenarios until you find the one that works.

In this initial brain dump, be sure to summarize the following important points:

  • Who are your customers? What do you know about them? Gain as much knowledge about your customers and get inside their minds. Figure out what makes them tick.
  • What is your company’s unique value proposition? What sets you apart from your competition and worthy of gaining the attention of your most valuable resource, your customers?
  • Now that you’ve figured out your target audience and what sets you apart from the competition, now comes the tricky part. How will your business deliver your unique value proposition to your target customers?

Once you’ve built this basic planning model, spin it a couple of ways. Try to introduce different scenarios in your solutions to see what comes up. Because, for anyone who has ever planned a business, you would know that it is wise to expect the unexpected. Be sure to cover as much ground as possible, because you never know what curveball that the market will toss to you. The more you plan upfront, the more resilient and robust your business will be down the road.

When planning your business in the early stages, the best business ideas come from personal experience. Your next business idea can come from an issue you’ve wrestled with first hand. Chances are, there are other people wrestling with the same problem. And if you can come up with an innovative solution to that problem, then you’ve got a captive audience for your business launch.