When it comes to marketing a business, there are many different “proofs” that must be taken into account. Celebrity endorsements can work for brands with pockets deep enough to pay for celebrity endorsements. But for those smaller businesses that are operating on limited funds, there are similar proofs that can be done on a smaller scale. If you can prove why customers should trust you as opposed to your competition, then you stand to have a competitive edge.
Branding for small businesses tips rule number one
Often times a company’s brand is mistaken for its visual identity when developing branding for small businesses. A brand is much more than just a company logo. But that’s not to say that the visual identity of a company is not important. The visual identity is what communicates the brand to the consumer. No one has doubted the power of imagery.
Short attention span…
Like it or not, first impressions count
As a society, our attention span is getting shorter and shorter. Mastering Twitter is an art form, because you need to be able to convey a complete thought in 140 characters or less. Google Adwords is even shorter. You need to be able to clearly communicate an offer, give an inventive to click through and pay it off in an even shorter space. So take this in to consideration when you deal with your customers. First impressions count.
From catwalk to sidewalk
Burberry goes the way of fast fashion, a la H&M? Fear not fashionistas! Burberry isn’t planning on competing with Primark any time soon, but they’ve cleverly upped their game in regards to getting their product into the hands of those that want to buy. Call it a “catwalk to sidewalk” strategy.