As a small business, it is critical to make a good first impression. And your website is often times the first place where your customers and potential customers will go for information about you and your company. You don’t get a second chance to make a first impression. It’s critical that when customers arrive on the frontpage of your website, that they instantly understand who you are and what your business does. And if you neglect your frontpage, then you’re potentially losing customers.
Here are a few basic small business website design tips that every small business needs to double check against. Is your small business website committing any of these deadly sins?
Small Business website design tips number one: make sure that all of your links are working correctly
Have you ever been on a website and clicked on a link only to be taken to the dreaded 404 error page? If a company can’t be bothered to check to see if their website is functioning properly, then it’s probable that they pay the same sort of attention to their customer service, products or user experience. At least, these are the signals that broken links are sending out to potential customers, sending them off to more reputable businesses (i.e. your competition).
Small Business website design tips number two: make sure your contact information is clearly accessible on the home page
A recent survey indicated that over 75% of small businesses don’t have an email link on their homepage. And nearly three-fifths don’t have a telephone number. Customers like having options on how to contact particular companies, so make sure that this information is easy to access. If you’re asking your customers to dig around for ways to get in touch with you, then they’re going to give up and take their business elsewhere.
Small Business website design tips number three: make sure that the images on your home page actually represent what your business does
If you are in the business of paper products, then it’s probably not a good idea to have images of butterflies or family portraits on your home page. As basic as this seems, you’d be surprised how many small businesses elect to put up irrelevant images on their websites. Confused customers can immediately think that this website isn’t what they were looking for and head to the next search entry, immediately taking their potential sale with them.
And also, think twice before you make the images on your homepage do things like shake or spin or play music. They may grab someones attention, but they have a tendency to annoy and irritate, sending those customers away just a quickly as they came.
Small business website design tips number four: be sure to include social media links
Unless you’ve been living under a rock for the past ten years, you would know that social media can be an extremely powerful way to promote your business. So make sure that you include links to your social media sites on your home page, as well as with your blog articles. It’s a great way to get your name out there, regardless of what you do.