The client

PPE is an innovative social enterprise targeting the SME (small/medium enterprises) sector and assisting them in developing their corporate social responsibility through a series of workshops around employee wellness. These workshops focus on getting the most out of their employees by looking after their health, both mentally and physically. The courses cover subjects such as nutrition, physical exercise, stress management, mental health issues, sexual health and substance abuse reduction. The main objective is that employees are informed, made aware of possible issues in their health so that they can take early action to prevent or minimise the effects of poor health. This in turn increases the productivity of the SME by reducing absenteeism and reducing employee turnover.

The challenge

PPE had struggled for years with developing a sound business concept in order to sustain their operations as well as differentiate themselves in the marketplace. Many insurance companies offer similar types of employee wellness programmes as well as other organisations that train companies on employee wellness.

The solution

Un_Standard developed a complete business strategy for PPE from the ground up by analyzing engagement programs in developing nations and measuring the success of these efforts. The challenge was to adapt a similar strategy for the UK market and a way to differentiate this program from existing offerings in the marketplace.

Un_Standard added a unique feature to the program by pairing up large multinational corporations within the same sector to allow knowledge sharing and benchmarking as a way to help meet the obligations of these large corporates’ CSR program. Employees of the larger organisations are given the opportunity to share best practice with the smaller SMEs in order to upskill the organisations within their respected sectors. This in turn increases the competitiveness and productivity of the UK economy.

The brand Four Wellbeing was developed from this business strategy and fully launched in 2012 in the UK market.

The results

Initial interest in this programme exceeded expectations. A pilot  launched in Q4 2011 to fully test the concept across London in three business sectors (finance, entertainment and legal), which was then rolled out to ten sectors and expanded across the UK. The program is currently running and is providing an alternate revenue stream to the charity Positive East, thus reducing the amount of grant funding that the charity needs to operate.

DateSeptember 2011
ClientFour Wellbeing