Nielsen released their Music 360 report, which found that radio is still the place where the majority of people go to discover new music as opposed to YouTube (48% for radio and 7% for YouTube). Well, those people must be tuning in to other radio stations than I’ve come across that seem to have only twenty songs in their playlist. Or perhaps, Americans are discovering the same twenty songs over and over again.
New research from SAY Media and IPG have shown that an ad placed on uncluttered websites without overloading the senses of the user are more useful, trusted and effective. This bit of research also indicates that if multiple adverts are placed on simple, uncluttered websites, they also perform better. Shocking revelation, isn’t it? We’ve been taught time and time again that in order to get your message across, the message must be simple, clear and concise. When decorating, we’ve been taught to simplify the amount of objects in a room so that the eye can focus upon said objects rather than darting about in a confused state. So it comes as no surprise that a simple, clean website with an advert allows the viewer to actually notice the advert, and quite possibly react.
Adobe released another study, called “State Of Create”, that reveals a global creativity gap exists in the worlds top five global economies (US, Japan, UK, Germany and France). We here at Un_Standard love these types of surveys, because they provide a fascinating glimpse into how we perceive creativity and how we as individuals are living up to our creative potential. This bit of research found that 80% of people feel that unlocking creativity is critical to the economic growth of their city/region/country, and 2/3 feel creativity is valuable to society. In contrast, only 25% feel that they are living up to their own creative potential. A true global creativity gap indeed.
