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Global Creativity Gap and The State of Creativity

The Global Creativity Gap

Adobe released another study, called “State Of Create”, that reveals a global creativity gap exists in the worlds top five global economies (US, Japan, UK, Germany and France). We here at Un_Standard love these types of surveys, because they provide a fascinating glimpse into how we perceive creativity and how we as individuals are living up to our creative potential. This bit of research found that 80% of people feel that unlocking creativity is critical to the economic growth of their city/region/country, and 2/3 feel creativity is valuable to society. In contrast, only 25% feel that they are living up to their own creative potential. A true global creativity gap indeed.

Interviews conducted across the five countries revealed surprising attitudes and beliefs about creativity, providing new insight into the role of creativity in business, education and society.

The study found that there is a major global creativity gap in the workplace, 75% feel that they are under increased pressure to be productive rather than creative. “Don’t think, just do”. This is in stark contrast to the fact that respondents are increasingly expected to think creatively on the job.

And ways to deal with the global creativity gap

Over half of the respondents felt that creativity is being stifled by the educational system, and many feel that creativity is being taken for granted. This is most notable in the US, where 70% felt that creativity is being taken for granted. “One of the myths of creativity is that very few people are really creative,” said Sir Ken Robinson, Ph.D., an internationally recognized leader in the development of education, creativity and innovation. “The truth is that everyone has great capacities but not everyone develops them. One of the problems is that too often our educational systems don’t enable students to develop their natural creative powers. Instead, they promote uniformity and standardization. The result is that we’re draining people of their creative possibilities and, as this study reveals, producing a workforce that’s conditioned to prioritize conformity over creativity.”

So who ranked as the most creative in this global creativity gap survey? Japan tops the list, with the US in second place. Ironically, the Japanese largely don’t see themselves as being creative. Tokyo ranked as the most creative city, with New York coming in at second.

The study in its entirety can be found on the Adobe website.

David Garrard is the resident Agent Provocateur (and Managing Director) for Atlanta-based creative consultancy Un_Standard, a creative consultancy specializing in Branding and Marketing for small businesses and entrepreneurs. David Garrard is part Creative Director, part Strategic Planner, part Brand Strategist and part Marketing Director all rolled into one. View my Google+ Profile