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Positioning Statement

Positioning Statement Worksheet

A positioning statement is important to your business. Without one, your business can act like a multi-headed creature speaking from many different mouths in many different languages. Your business will be saying nothing and going nowhere. In order to build a great communications plan for your small business, we need to first define your small businesses direction. It's the message that says how you want your customers to perceive you. It shows how you want to be seen by your clients and customers. It is also used to see how you size up to the competition. After gathering all of the information that you provide in the following form, we will be able to craft a positioning statement for your small business. And now, let's see how you want to be seen by your customers.

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