Positioning Statement Worksheet A positioning statement is important to your business. Without one, your business can act like a multi-headed creature speaking from many different mouths in many different languages. Your business will be saying nothing and going nowhere. In order to build a great communications plan for your small business, we need to first define your small businesses direction. It's the message that says how you want your customers to perceive you. It shows how you want to be seen by your clients and customers. It is also used to see how you size up to the competition. After gathering all of the information that you provide in the following form, we will be able to craft a positioning statement for your small business. And now, let's see how you want to be seen by your customers. Step 1 of 3 33% Name* First Last Company Name*Address* Street Address Address Line 2 City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe Country Email* Enter Email Confirm Email Phone*Website (f you have one) Who are we?Give a statement that sums up what your business is. Try to limit your response to one sentence.What business are we in?Think about what sort of value that you provide for your customers.What problem do we solve for our customers?What is the pain that your products or services solve for your customers?Who are our customers? Where are they?Try to sum up what your customer looks like. Where are they located? Who are we competing with?Who are your closest competitors?What are we really good at?What are our core competencies? What really sets us apart from our competitors? It could be cost, or it could be your strong team. Where are you stronger than your competition?How do we set ourselves apart from the competition?What makes your company different from all of the others that provide a similar product or service?Why are those strengths and differences important to our customers?So you're different and stronger than the competition. What does that actually mean to your customers? Why is it important? What are the most important things that you want your customers to think about when they think about your small business?What unique benefits do our customers get from doing business with you?What are the advantages that set your business apart from everyone else? We will want to make sure that your customers "get it".One last security check before submitting your answers...That's it! But before you submit your answers, please enter the text below.