Mission Statement worksheet The mission statement explains what your small business is and what it does to reach it's goals. The mission statement usually pops up on some of your communications pieces, such as you business plan or reports. It's important to stay away from jargon and trying to be overly catchy. It can also be used to influence your tagline. Now, let's get started on finding out what your small business is all about. Step 1 of 3 33% Name* First Last Business Name*Address* Street Address Address Line 2 City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe Country Email* Enter Email Confirm Email Phone*Website (if you have one) Why is my small business here?We're going to get philosophical now. Why does your small business exist?Who does your small business serve and what is our purpose?What is your small businesses reason for being? Who are the people that your small business lives for?Now, we are going to work on our SWOT analysis. Don't worry, we'll guide you through the process. It's amazing just how many people get the SWOT wrong. Simply put, the SWOT stands for Strengths, Weaknesses, Opportunities and Threats. We'll talk about each one individually.What are your Strengths?Your small businesses strengths are things that are positive about your business, your businesses advantages, but are things that you have direct control over.What are your Weaknesses?Your small business weaknesses are things that could use improvement. Once you know where your weak spots are, you can plan on how to strengthen those areas. Again, these are things that you have direct control over.Where are the opportunities?This section deals with positive trends that are happening out in the world that you might be able to take advantage of. These are things that you DON'T have direct control over.Where are the threats?Don't worry, it's not as ominous as it sounds. Threats are merely things that are happening out in the world that might not be so great for your business. Remember, these are negative influences that you DON'T have direct control over. Once you recognise these things, then you can plan on how to shield your small business from the threats. Considering all of everything we've written above, what business should we be in?There comes a time in every business that there needs to be some tweaks to our plan or action to remain relevant. If you don't, then you run the risk of ending up like the American auto industry that was notoriously slow to react and it took close to 25 years to recover from not recognising the threats. We don't want that to happen to your business.What does my small business stand for?What is important to your small business? Every business should stand for something. Get passionate and say what your small business stands for.One last security check before submitting your answers...That's it! But before you submit your answers, please enter the text below.