Marketing Brief Let's tell the world about your small business. You've spent a great deal of time and a ton of resources on crafting the perfect business. But if not customers know that you exist, your business will die a painful death. Marketing builds the relationship between you and your customers and sets the stage for those customers to buy your products or services. Let's get the right mix of marketing materials so that your customers pick you over anyone else. And now without further ado, let's get the marketing formula right. Step 1 of 4 25% Name* First Last Business Name*Address* Street Address Address Line 2 City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe Country Email* Enter Email Confirm Email Phone*Website (if you have one) Background:Tell us about your company and what is to be achieved.Include any background information about your company, product or service that is to be branded. Try to give as much of the backstory as possible.How will success be measured?We need to know what our goals are so that at the end of the branding process we will know if we've reached our goals.The audience:Who is the audience?Give as much insight into who we are trying to reach. What do we already know about them?When talking to this audience, is there anything that we should avoid?Are there any "no-go" areas that we need to be aware of?What, if anything does this audience already believe and how do we want this to change?Are there any attitudes out there that we are going to have to shift? Are there any preconceived attitudes out there about your company that you would like to shed?What are we trying to achieve with this marketing program?The goals must be achievable, concrete and measurable. "Increase customer retention by 25% over the course of one year" fits the bill. "Get more customers" does not.Is there any strategy or positioning to achieve these objectives?What evidence have we gathered that will support our objectives? Message:Summarise the primary message in one sentence.Are there any supporting points to prove this message?What are the benefits of this program in the eyes of the customer?What other major points need to be communicated?What is the tone and manner that the program should have? The medium:What are the best ways to reach the target audience?Are there any existing pieces that this program should work with?How will this program be delivered to the target audience?Mandatories:List any design objectives or special circumstances that we should be aware of.Is there anything mandatory that must be included in this program?Deadline:List the date that this program will launch and any other deadlines that we should be aware of.Budget:What is the budget that is available for this program?If we are producing physical copies of our marketing materials, what sort of quantities need to be produced?One last security check before submitting your answers...That's it! But before you submit your answers, please enter the text below.