Business Diagnostic Form Tell us a bit about your business. Let's get started on growing your business. To start, tell us more about your business, where the idea came from, who your customers are, what sets you apart from the competition and anything else you'd like to share. The team here at Un_Standard will take the information that you share about your business and develop a plan of action to make your business stand out and be the best it can be. Let's get our working relationship off to a strong start. Step 1 of 5 - Introduction 0% Name* First Last Company Name*Address* Street Address Address Line 2 City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe Country Email* Enter Email Confirm Email Phone*Website (if you have one) Tell us a little bit about your business. What does it do?Try to give us as much information about your business as possible.Does your business have any existing marketing materials?If so, then upload your logo and examples of any marketing materials you'd like to share. How many employees does your business currently have?It's just me at the moment2-5 employees6-10 employees11-20 employeesWe're in the big leagues now (20+ employees)How long has your business been operating?If you haven't started trading, that's ok. We'll get you up and running in no time.What does your business need assistance with? Check all that apply.Business planningUncovering your nicheBuilding a strong brandCreating a marketing strategyAll of the aboveWhat's the story behind your business idea? How did you come up with the idea?Sometimes the best ideas come from the most unlikely of sources. Or were you inspired to start your business to overcome a certain situation?What is the biggest challenge (or challenges) that your business faces?We all have challenges, and the better prepared we are to deal with them, the more successful we will be in overcoming these challenges. What are the top priority goals that you have set for your business?List as many goals as you have set.Ideally, when would you like to have achieved those goals?Remember, be realistic when setting timeframes.What are your company's long-term goals (end of year 1, year 3, year 5)?It's good to look ahead and plan for the long run.What will achieving these goals mean for your business?What tools will you need in order to achieve these business goals? Are there any other businesses doing what your business is doing?Who are your company's biggest competitors?Think about your customers. Can they get something similar from another company? Even if it's not in the same business category.What is the competition good at?List your competitor's strengths. A little competition keeps you on your toes.What are your strengths as a business? What is your business good at?List your company's strengths. And don't try and be modest.What are your competitors weak areas?List your competitors weaknesses. We know they have weaknesses.What are your company's weak areas?List your company's weaknesses. Be honest.List the main reasons why a customer should choose your business and not the competition.We're all spoilt for choice. Put yourself in the mind of your customer and think of the reason that they will choose to do business with you above everyone else.What "secret ingredient" does your business have? Is there a trick up your sleeve that you have and your competition doesn't? What are the positive trends that are happening out in the market that will have a direct impact on your business? These are external things that are beyond your control. If we know of the positive trends, then we can do everything we can to cash in on these trends.What are the negative trends that are happening out in the market that will have a direct impact on your business? And just like the positive trends, its a good idea to know of the negative trends that are happening that are beyond your control. If we are aware, then we can plan to lessen the impact of these negative trends. Please describe your typical customers. Who are they?Try to give as accurate a description of your typical customers as possible. It would be helpful if you could group similar customers into groups (such as "single men, aged 25-40 who live in mid-sized cities in the US") Now, let's try to get a more detailed description of your typical customers.Try to give as much insight as possible for each group of customers that you listed in the previous section. Examples to cover would be things like, "What do these groups do in their spare time?" "How do they like to get their news, online or in the paper?" Try to get inside the mind of your customers and be as detailed as possible.Are there any other groups of people that could potentially be good customers for your business?If there are any other groups of potential customers that you would like to reach but haven't done so yet, please describe them below.One last security check before submitting your answers...That's it! But before you submit your answers, please enter the text below.CommentsThis field is for validation purposes and should be left unchanged.