Branding Brief Let's get started on building a rock-solid brand for your business. Your brand is one of the most important assets that your small business has. Un_Standard is here to make sure that your brand is the best that it can be. Whether it is a refresh of an existing brand or the building of a brand from scratch, we'll build a rock-solid brand to build your business on. And now without further ado, let's get to work on building that rock-solid brand. Step 1 of 5 20% Name* First Last Business Name*Address* Street Address Address Line 2 City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe Country Email* Enter Email Confirm Email Phone*Website (if you have one) The background:Tell us about your company and what is to be achieved.Include any background information about your company, product or service that is to be branded. Try to give as much of the backstory as possible.How will success be measured?We need to know what our goals are so that at the end of the branding process we will know if we've reached our goals.The audience:Who is the audience?Give as much insight into who we are trying to reach. What do we already know about them?When talking to this audience, is there anything that we should avoid?Are there any "no-go" areas that we need to be aware of?What, if anything does this audience already believe and how do we want this to change?Are there any attitudes out there that we are going to have to shift? Are there any preconceived attitudes out there about your company that you would like to shed? Objectives:What are we trying to achieve with this branding exercise?The goals must be achievable, concrete and measurable. "Increase customer retention by 25% over the course of one year" fits the bill. "Get more customers" does not.Is there any strategy or positioning to achieve these objectives?What evidence have we gathered that will support our objectives?Message:Summarize the primary message in one sentence.Are there any supporting points to prove this message?What are the benefits of this program in the eyes of the customer?How does this give us a competitive edge?Why should the consumer believe it? Brand proposition:What is the central promise that the brand makes to the customer?Brand essence/valuesWhat is the brand's fundamental nature or quality as stated in two or three words?What is unique and memorable about the brand?Brand personalityIf we were to describe the company as a person, what words would be used? Deliverables:List everything that is to be delivered as part of this branding exerciseMandatories:List any design objectives or special circumstancesAre there any mandatories/legal/market considerations that must be included?Deadline:List the deadlines that must be met with this programOne last security check before submitting your answers...That's it! But before you submit your answers, please enter the text below.