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Discover new music by listening to the radio

America turns to the radio as a way to discover new music

Nielsen released their Music 360 report, which found that radio is still the place where the majority of people go to discover new music as opposed to YouTube (48% for radio and 7% for YouTube). Well, those people must be tuning in to other radio stations than I’ve come across that seem to have only twenty songs in their playlist. Or perhaps, Americans are discovering the same twenty songs over and over again.
Anyway, Nielsen discovered that once Americans have discovered that new song, the majority of teens then listen to it on YouTube. iTunes is another hot destination for playing music, running a close third (behind YouTube and the old-fashioned radio). Around half in the survey still listen to their music on CD (remember those?). But interestingly, only 36% bought a physical CD in the previous year compared to 51% who purchased a digital download.

The moral of the story is that people still seem to listen to the radio according to market trends and demographics. And they still seem to discover new music. The results of the survey can be found on the Nielsen website.

David Garrard is the resident Agent Provocateur (and Managing Director) for Atlanta-based creative consultancy Un_Standard, a creative consultancy specializing in Branding and Marketing for small businesses and entrepreneurs. David Garrard is part Creative Director, part Strategic Planner, part Brand Strategist and part Marketing Director all rolled into one. View my Google+ Profile