There comes a point in any marketing campaign when it is time for a marketing makeover. It keeps things fresh and gets the attention of those that you want to (when done properly). One of the easiest places to start with your marketing makeover is with your online presence. If you need to spruce up your marketing, then creating a compelling web presence is a good place to start.
Branding for small businesses tips rule number one
Often times a company’s brand is mistaken for its visual identity when developing branding for small businesses. A brand is much more than just a company logo. But that’s not to say that the visual identity of a company is not important. The visual identity is what communicates the brand to the consumer. No one has doubted the power of imagery.
As a small business, it is critical to make a good first impression. And your website is often times the first place where your customers and potential customers will go for information about you and your company. You don’t get a second chance to make a first impression. It’s critical that when customers arrive on the frontpage of your website, that they instantly understand who you are and what your business does. And if you neglect your frontpage, then you’re potentially losing customers.
New research from SAY Media and IPG have shown that an ad placed on uncluttered websites without overloading the senses of the user are more useful, trusted and effective. This bit of research also indicates that if multiple adverts are placed on simple, uncluttered websites, they also perform better. Shocking revelation, isn’t it? We’ve been taught time and time again that in order to get your message across, the message must be simple, clear and concise. When decorating, we’ve been taught to simplify the amount of objects in a room so that the eye can focus upon said objects rather than darting about in a confused state. So it comes as no surprise that a simple, clean website with an advert allows the viewer to actually notice the advert, and quite possibly react.
The Global Creativity Gap
Adobe released another study, called “State Of Create”, that reveals a global creativity gap exists in the worlds top five global economies (US, Japan, UK, Germany and France). We here at Un_Standard love these types of surveys, because they provide a fascinating glimpse into how we perceive creativity and how we as individuals are living up to our creative potential. This bit of research found that 80% of people feel that unlocking creativity is critical to the economic growth of their city/region/country, and 2/3 feel creativity is valuable to society. In contrast, only 25% feel that they are living up to their own creative potential. A true global creativity gap indeed.