Small Business marketing strategy rule number one Un_Standard presents small business marketing strategy rule number one. A picture may be worth a thousand words, but in marketing it’s stories that sell. How many times have you had to endure the trauma of
There comes a point in any marketing campaign when it is time for a marketing makeover. It keeps things fresh and gets the attention of those that you want to (when done properly). One of the easiest places to start
Businesses and their love/hate relationship with creativity Business seems to have a love/hate relationship with creativity, innovation and fear of risk. They love the idea, but the whole process of bringing a new idea to market carries an element of risk.
Branding for small businesses tips rule number one Often times a company’s brand is mistaken for its visual identity when developing branding for small businesses. A brand is much more than just a company logo. But that’s not to say that
In case you haven’t figured it out by now, Un_Standard is all about individuality. Our motto is to stand out by not blending in. And it takes a certain amount of rebelliousness in order to fully live by this manifesto.
Nobody said that starting your own business was going to be easy. You’re forced to face your limitations and accept that sometimes what looked great on paper can be not so great in real life. But establishing successes early on
As a small business, it is critical to make a good first impression. And your website is often times the first place where your customers and potential customers will go for information about you and your company. You don’t get a
America turns to the radio as a way to discover new music Nielsen released their Music 360 report, which found that radio is still the place where the majority of people go to discover new music as opposed to YouTube (48%
Short attention span… Like it or not, first impressions count As a society, our attention span is getting shorter and shorter. Mastering Twitter is an art form, because you need to be able to convey a complete thought in 140 characters or
New research from SAY Media and IPG have shown that an ad placed on uncluttered websites without overloading the senses of the user are more useful, trusted and effective. This bit of research also indicates that if multiple adverts are