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Un_Standard

Building a Business vs. Instant Gratification

As human beings, it is in our nature to search for instant gratification. Perhaps it is what we in the developed world have grown accustomed to, but it seems as if around every corner offers are targeted to small business owners.
“Instantly build your business plan! Learn our secrets to success. Just pay me an extortionate amount of money and I’ll send you all of the leads you could possibly ever want”. Sure, it sounds good and we would like for it to be true. But just like those diet ads that promise that you can eat like a horse and still lose weight without diet or exercise, these offers just don’t work

There are no easy fixes when it comes to building a business. It takes an exorbitant amount of work. Trust me, I’ve been known to work seven days a week from the moment I wake up until the moment I go to sleep.  When planning a business, it’s best that you the business owner write the first draft of the business plan. This way, the essential document will contain your vision and will be more in touch with how your business needs to operate. Then, bring in the experts, like us here at Un_Standard, to help refine those ideas into a clear and concise business strategy. There will be cost involved, but considering the amount of time that you the entrepreneur will invest in planning, and how valuable your time is (and that’s time diverted from actually implementing your business

So if you love what you do, after all, you are starting a business in this field and you should be passionate about it, then the process of business planning won’t feel like work. And the more preparation you do before you call in the experts can save time, money and undue stress. And this is as close to instant gratification as it comes.

David Garrard is the resident Agent Provocateur (and Managing Director) for Atlanta-based creative consultancy Un_Standard, a creative consultancy specializing in Branding and Marketing for small businesses and entrepreneurs. David Garrard is part Creative Director, part Strategic Planner, part Brand Strategist and part Marketing Director all rolled into one. View my Google+ Profile