When it comes to marketing a business, there are many different “proofs” that must be taken into account. Celebrity endorsements can work for brands with pockets deep enough to pay for celebrity endorsements. But for those smaller businesses that are operating on limited funds, there are similar proofs that can be done on a smaller scale. If you can prove why customers should trust you as opposed to your competition, then you stand to have a competitive edge.
There’s a not so secret marketing trick out there that not enough small businesses and entrepreneurs are taking advantage of. It’s a technique that helped many highly visible entrepreneurs get to where they are today. And it doesn’t cost anything and isn’t that hard to do. Sound too good to be true? Well no, exactly.
Small Business marketing strategy rule number one
Un_Standard presents small business marketing strategy rule number one. A picture may be worth a thousand words, but in marketing it’s stories that sell. How many times have you had to endure the trauma of sitting through a presentation of dull PowerPoint slides filled with data dumps or spreadsheets spreadsheets that make your eyes hurt.
Innovation might not be at the top of the list of priorities when you are setting up a new small business. But considering what is happening in larger companies like Google, you might want to reconsider and move “innovation” on to the list of top priorities. Google is shifting the way that they do business and that shift can give small businesses ideas on how to modify their own business models.
There comes a point in any marketing campaign when it is time for a marketing makeover. It keeps things fresh and gets the attention of those that you want to (when done properly). One of the easiest places to start with your marketing makeover is with your online presence. If you need to spruce up your marketing, then creating a compelling web presence is a good place to start.
As human beings, it is in our nature to search for instant gratification. Perhaps it is what we in the developed world have grown accustomed to, but it seems as if around every corner offers are targeted to small business owners.
Businesses and their love/hate relationship with creativity
Business seems to have a love/hate relationship with creativity, innovation and fear of risk. They love the idea, but the whole process of bringing a new idea to market carries an element of risk. That’s the part that doesn’t go over so well. Business seems to be comfortable with processes and expected outcome, which is at odds with the whole creative process. I’ve seen companies try and embrace creativity, but only to fail by stifling the process.
Twitter is a great resource for your small business. It allows you to have a direct connection with your customers. But many entrepreneurs don’t realize that it’s a good idea to have a personal Twitter account that is visible to your customers. When checking brands out, people like to get an idea of the “brains behind the brand”. It gives your customers the chance to connect on a more personal level. But it can be confusing as to what to tweet about.
Branding for small businesses tips rule number one
Often times a company’s brand is mistaken for its visual identity when developing branding for small businesses. A brand is much more than just a company logo. But that’s not to say that the visual identity of a company is not important. The visual identity is what communicates the brand to the consumer. No one has doubted the power of imagery.
In case you haven’t figured it out by now, Un_Standard is all about individuality. Our motto is to stand out by not blending in. And it takes a certain amount of rebelliousness in order to fully live by this manifesto. It’s good to shake things up from time to time. Those who disagree with the status quo can often see the future more clearly. And innovation is something that we are passionate about. After all, if there weren’t anyone around to challenge the status quo, we’d still be living in caves.