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Brand building with Un_Standard

Your brand is one of the most important
parts of your business. The competition can
steal your ideas. They can copy your business.
They can sell the same products or services
cheaper than you can. They can get their wares
into the market quicker than you. But the one
thing that your competitors can’t touch is your
brand. If they try, it will come across as authentic
as a plastic Rolex.

Brand Building

What does your brand say about your business?

Your brand is in every part of your small business. It’s everything you do. It’s every word that you speak. It’s every experience that your customer has. It’s every product that crosses your shelves. It’s the sum of all parts of your business. Do you really know what your customers think about your business?

Brand Building

It's important to be in control

Every small business owner should pay attention to how you are perceived. Are you attracting the customers that you want? Are you attracting customers at all? Getting your brand right is the way to make your business thrive.

What to expect



One-on-one coaching sessions either face to face or over Skype that focuses on the objectives for your brand


Brand Audit

An audit of your existing brand (if you have one in place) and a strategic plan tied to your company’s goals.



SWOT analysis, competitive analysis and general trend reports that will keep your brand focused and current


Brand Guidelines

Brand guidelines to keep your brand organized so that your company remains true to its brand, now and in the future.


Marketing Plan

An Inbound Marketing Plan to help you harness the power of SEO, content, social media and press for your brand.


Creative Design

Execution of the visual identity for your brand. We will design and execute all deliverables and create a library of design elements.

Brand Building

Who we work with

Un_Standard has build brands for all types of businesses. From those just out of the starting gate to those who have been around for generations. From fine-tuning an existing brand to building a brand from scratch. We will build a brand that you can be proud of. We will train you to live, eat and breathe your brand so that your customers get it. And when your customers get it, your business will thrive.

Brand Building

We partner with you

We work with entrepreneurs and small businesses that are ready to roll up their sleeves and aren’t afraid of getting a bit of dirt under their fingernails. The businesses that will benefit the most from Brand Building with Un_Standard are ones that are open to change and are willing to do what it takes to build a profitable brand for their business. We work closely with you to create a meaningful brand that resonates with your customers. Got it? Good.

Brand Building

How long it takes

The length of time that it takes to complete a full brand depends entirely upon you and your company’s needs. We here at Un_Standard want to make sure that you remain fully committed to your Meaningful Brand Association, and we will provide all of the inspiration and guidance that you need to build and maintain a winning brand.