Build a robust marketing plan_

Have you built a really great business but the customers just aren’t coming through the doors? Do you know what your customers are looking for? Without a robust marketing plan, your guess is as good as mine. Marketing isn’t only about selling. Sales is a key component of marketing, but marketing is more than that. Marketing is about creating the relationship between your customer and your business. The end result is sales. Marketing establishes the dialogue between your business and those all-important customers. Without doing any sort of research into what your customers want, need and desire, this dialogue becomes a monologue. And nobody likes being preached to. Especially in today’s world where we are all spoilt for choice.

So where do we start in creating a robust marketing plan?

The journey is different for each of our clients. That’s why we develop unique solutions for each of our clients. But each journey starts at the same place. Your experience. Your customer’s experience. Then we research and research (and do more research) in order to come up with informed solutions. When we put these solutions into practice, we listen to see how our solutions are performing. If a change needs to be made, we make that revision. We wrap up the marketing strategy. We learn from how it performed. And then process starts all over again. A robust marketing strategy should never be a “one-off” fix but is part of an ongoing process.

How it works_

Here at Un_Standard, we can manage as much of the process or as little as required when creating a robust marketing plan. We can set plans up in motion that you run yourself. Or, we can act as your “Virtual Marketing Department” and manage the process from Un_Standard HQ. We can streamline your website so it doesn’t confuse or put off your potential customers. We can create integrated marketing campaigns that use many different types of marketing disciplines, but work together to achieve noticeable results, whatever the goal may be. We are here to help. We have experience in creating robust marketing strategies for a wide range of businesses all over the world, from startups to huge multinational corporations. We’ve been there and achieved results.


We will talk with you about what makes your business tick. And then we will draft a plan of action. We will build a brand that you will be proud to call your own.

Or, if you'd prefer to speak with an Un_Standard team member directly about how we can strengthen your brand, then please use the contact form to the right and a team member will be in touch shortly.

And rest assured, your details are safe with Un_Standard. We would never pass your details along to a third party or spam your inbox. It’s not our style, and we hate it as much as you do. Be sure to look out for our email, and be sure to put us on your “safe list” so our messages get through to your inbox.

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