Brand building with Un_Standard

Your brand is one of the most important parts of your business. The competition can steal your ideas. They can copy your business. They can sell the same products or services cheaper than you can. They can get their wares into the market quicker than you. But the one thing that your competitors can’t touch is your brand. If they try, it will come across as authentic as a plastic Rolex.

What does your brand say about your business? Your brand is in every part of your small business. It’s everything you do. It’s every word that you speak. It’s every experience that your customer has. It’s every product that crosses your shelves. It’s the sum of all parts of your business. Do you really know what your customers think about your business?

Every small business owner should pay attention to how you are perceived. Are you attracting the customers that you want? Are you attracting customers at all? Getting your brand right is the way to make your business thrive.

Un_Standard brand building

Un_Standard has build brands for all types of businesses. From those just out of the starting gate to those who have been around for generations. From fine-tuning an existing brand to building a brand from scratch. We will build a brand that you can be proud of. We will train you to live, eat and breathe your brand so that your customers get it. And when your customers get it, your business will thrive.

We work with entrepreneurs and small businesses that are ready to roll up their sleeves and aren’t afraid of getting a bit of dirt under their fingernails. The businesses that will benefit the most from Brand Building with Un_Standard are ones that are open to change and are willing to do what it takes to build a profitable brand for their business. We work closely with you to create a meaningful brand that resonates with your customers. Got it? Good.

Here’s what you’ll get by working with Un_Standard


One-on-one coaching sessions either face to face or over Skype that focuses on the objectives for your brand

Brand audit

An audit of your existing brand (if you have one in place) and a strategic plan tied to your company’s goals


SWOT analysis, competitive analysis and general trend reports that will keep your brand focused and current

Brand guidelines

Brand guidelines to keep your brand organised so that your company remains true to its brand, now and in the future

Marketing plan

An Inbound Marketing Plan to help you harness the power of social media for your brand

Creative design

Creative execution of the visual identity for your brand, if needed. Or, if you prefer to work with your own creative teams, we will pull together all of the resources needed for you to write a branding brief to pass along to your creative team.

How long will it take?

The length of time that it takes to complete a full brand depends entirely upon you and your company’s needs. We here at Un_Standard want to make sure that you remain fully committed to your Meaningful Brand Association, and we will provide all of the inspiration and guidance that you need to build and maintain a winning brand.


We will talk with you about what makes your business tick. And then we will draft a plan of action. We will build a brand that you will be proud to call your own.

Or, if you'd prefer to speak with an Un_Standard team member directly about how we can strengthen your brand, then please use the contact form to the right and a team member will be in touch shortly.

And rest assured, your details are safe with Un_Standard. We would never pass your details along to a third party or spam your inbox. It’s not our style, and we hate it as much as you do. Be sure to look out for our email, and be sure to put us on your “safe list” so our messages get through to your inbox.

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