There’s a not so secret marketing trick out there that not enough small businesses and entrepreneurs are taking advantage of. It’s a technique that helped many highly visible entrepreneurs get to where they are today. And it doesn’t cost anything and isn’t that hard to do. Sound too good to be true? Well no, exactly. It’s something that is very effective when done properly and can elevate the profile of your small business. The not so secret marketing trick is called guest blogging.

Guest blogging is where you create content for another site. It’s as simple as that. You don’t have to get a guest spot on the highest trafficked site out there to have it be of benefit for your business. If you provide content on a quality site with a similar audience to yours, it can pay off for your business.

But before you get started picking up the phone and calling all of the site owners that you can think of, there’s an important thing that you need to take care of. You’ll need a good by-line, which are those blurbs in the author box that tells a little bit about who they are. It’s kind of like a virtual business card. It tells the reader who you are and how to get in touch.

Now, once you’ve crafted a good by-line, you’ll need to create an amazing article for contribution. Don’t think that just because it’s not ending up on your site that you can distribute your second-rate material. This is your chance to get in front of another audience and demonstrate your appeal. You’re spreading yourself around and getting in front of people that you hadn’t been in front of before. It’s your time to shine, and they might just want to find out more about what you have to offer.

When writing a guest article, remember to keep things simple. You’re not trying to write another War and Peace. Don’t try to over complicate things. Make sure that your theme is clear, and that the reader will easily understand who you are and what you do. A confused reader will switch off, and you don’t want that happening.

Another thing to keep in mind is to not be generic when writing a guest article. Let your personality come through, but remember to keep your content relevant for the audience that you are writing for. Don’t forget to link back to your site! But try and do so without using a generic term like “click here”. And please don’t litter your article with backlinks. You’ll end up looking desperate.

So get out there, make some new connections and write some content for another relevant post.

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